Information on Cultural Diversity & Awareness for Global Organizations
Avoid Failure Abroad: Adapt Your Company’s Offerings for International Customers

Culture Chat

Avoid Failure Abroad: Adapt Your Company’s Offerings for International Customers

Many businesses that expand internationally fail. A number of reasons can contribute to failure; however, one of the simplest methods to avoid an international misstep is to learn about your new customers. Knowing who you’re selling to will not only tell you how to position and market your product but also what changes you must…
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When You Need to Handle Business Cards With Care

In North America exchanging business cards is a typical component of networking and interacting with other business professionals. It is quite common to stash the business cards you’re handed in a pocket or purse moments after receiving them. This is acceptable, even expected, in North America. However, if you’re meeting with international colleagues or potential…
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3 Reliable Sources for International News

When expanding your business across the globe, it is imperative to know the world’s happenings and business climate. If you’re not looking to expand globally in the near future, knowing what is happening in the world around you is still vital to be a successful businessperson and citizen of the world. Many news sources provide…
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