As of 2013, 61.8 million US residents, including native-born, legal immigrants, and undocumented immigrants, speak a language other than English at home (Center for Immigration Studies), and “of those who speak a foreign language at home, 25.1 million told the Census Bureau that they speak English less than very well.” This is an incredibly large percentage of Americans who are more comfortable and/or prefer to communicate in a language other than English, and if your organization is only communicating in English, your message may go unheard.
Translating documents and print messaging into multiple languages can be effective, but costly. Because of the nuances involved in language translation, it is important to work with a trusted, professional company. Investment into high-quality translation services is vital when producing collateral.
Offering side-by-side language translation on your website can be cumbersome (not to mention, also distract from your branding); however, Google Translate offers a convenient and free solution to connect with new audiences by translating your website into a different language. One of our clients, the Capital District YMCA, offers this solution on their website; click here to try it out (the translator is in the right footer).
The plugin is easy to install and comes with a variety of options that allow your translator to work for you and your organization:
- select if you’d like to allow translations to all languages or just specific languages
- pick the translator plug-in appearance
- track translations using Google Analytics
Upon checking with your HR and Legal experts, consider adding this unique feature to your company website to increase accessibility and communicate with a larger customer base.