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Welcoming Culturally Diverse Renters

Welcoming Culturally Diverse Renters

13.7% of United States residents are foreign-born, and this percentage is expected to reach over 14% by 2025. Property managers cannot ignore the variety of cultural differences this large segment of the US population brings to rental communities throughout the country. For example, some renters may leave shoes outside their doors, remove closet doors, or…
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Avoid Failure Abroad: Adapt Your Company’s Offerings for International Customers

Many businesses that expand internationally fail. A number of reasons can contribute to failure; however, one of the simplest methods to avoid an international misstep is to learn about your new customers. Knowing who you’re selling to will not only tell you how to position and market your product but also what changes you must…
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