DEI Brand and Communications Strategist
As a first generation Jamaican immigrant and self-proclaimed “model middle child,” Liska has had a lifetime of experience bridging the communication gap between people. Growing up in Upstate NY with strong Caribbean values and a well-traveled passport has taught her how to navigate and value cultural differences.
Liska’s career and skill set is built on a foundation of being a marketing and communications specialist for industries that span from banking to industrial painting and everything in between. The line tying all her experience together is her work with a not-for-profit organization she founded called She’s a Boss. She’s a Boss is a culmination of her passion for racial and gender equity mixed with her love of solid communication. Through this organization she produces leadership training and professional development programs for collegiate women of color and has worked with Capital Region schools including The Sage Colleges, Union College, and her alma mater, Siena College. With a degree in Marketing and Management from Siena College, Liska’s communication expertise includes branding, copywriting, and strategic planning.
As a well-known leader, sought after speaker, and published writer in the Capital Region area, Liska prides herself on presenting facts with personality. In addition to her professional work, she has volunteered her time and expertise to community centered organizations including the Arbor Hill Development Corporation, The Albany Boys & Girls Club, and The Girl Scouts of Northeastern NY. Her commitment to her community is also shown through her entrepreneurial endeavors; in 2018, her family opened a pack and ship store and mailbox center in Albany’s Arbor Hill neighborhood. The business, Busy Day, services residents throughout Albany, Loudonville, Menands, and surrounding areas.
Outside of work, Liska is a mom of two girls and the supportive middle child of her siblings; she has two older brothers and two younger sisters. Her Jamaican-American upbringing and blended lifestyle has taught her to be accepting, inclusive, wildly ambitious, and tenacious about her goals. Those who have worked with her describe her as passionate, intimidatingly organized, and effortlessly inspirational.